Branding
Illustration
Strategy
We worked on developing the visual identity for “Rutas con Historia,” ensuring it was both captivating and aligned with the essence of the docuseries. Our work involved creating logos, promotional materials, and graphic elements that encapsulated the rich history and local cultures featured in each episode.
Information
We believe that visual identity should not only attract attention but also reinforce the core message of a brand. This belief guided our approach with “Rutas con Historia,” where our goal was to create a cohesive visual experience that resonated with the audience. The challenge was to design an identity that not only captured the historical significance of the routes but also appealed to viewers, making the series stand out in a competitive market.
Visual Identity Development for “Rutas con Historia”
In collaboration with the “Rutas con Historia” team, we focused on designing a visual identity that would both engage and inform. The logos and graphic elements were crafted to reflect the cultural richness and historical depth of the routes featured in the series. These designs were consistently applied across promotional materials, ensuring a unified and compelling brand presence.
Process
Strengthening the Brand and Message
To ensure the visual identity resonated with the target audience, we designed elements that were not only visually striking but also meaningful. The promotional materials were tailored to highlight the unique aspects of each historical route, enhancing the series’ appeal. This cohesive approach helped “Rutas con Historia” stand out, ensuring that its message was clearly communicated and strongly positioned in the market.
