Branding
Illustration
Strategy
We created the brand for Goblin, infusing it with the nostalgia of the 90s while crafting a modern and clear graphic identity that resonates with its audience. This brand was designed to simplify the tax filing process, offering a service that is accessible and reliable.
Information
We believe that a brand’s identity should not only connect with its audience but also reflect its core values. This belief guided our approach with Goblin, where the challenge was to create a visual identity that combined the familiarity of the 90s with a contemporary aesthetic. The goal was to design a brand that not only appeals to its audience but also communicates the ease and transparency of Goblin’s tax services.
Brand Creation for Goblin
In our work with Goblin, we focused on developing a brand identity that captured the essence of 90s nostalgia while remaining modern and straightforward. The graphic design was tailored to evoke a sense of familiarity and trust, making the brand feel approachable. This identity was applied across all brand materials, ensuring a cohesive and engaging presence that supports Goblin’s mission of simplifying tax filing.
Process
Enhancing User Experience with Clarity and Trust
To ensure Goblin’s brand identity resonated with its audience, we emphasized clarity and transparency in all design elements. The brand materials provided detailed explanations and guidance, making the tax filing process as stress-free as possible. This approach not only reinforced Goblin’s commitment to efficiency and cost-effectiveness but also made the brand a trusted ally in navigating the complexities of taxes. The result was a brand that is both nostalgic and modern, effectively simplifying the tax experience for its users.
