Packaging
Strategy
We had the pleasure of collaborating with Luisa Postres, a beloved brand in the dessert industry, to develop a unique packaging concept for Mother’s Day. This project was more than just about packaging; it was about creating an experience for mothers and daughters.
Information
We believe that a brand’s packaging should do more than just hold a product; it should tell a story and create an emotional connection. This belief guided our work with Luisa Postres as we collaborated on a Mother’s Day campaign that went beyond traditional packaging. The challenge was to design a packaging solution that not only conveyed the warmth and sweetness of Luisa Postres but also incorporated activities that would foster meaningful interactions between mothers and daughters.
Packaging Design for Luisa Postres
In our partnership with Luisa Postres, we aimed to create packaging that was as delightful as the desserts themselves. The Mother’s Day packaging we designed included interactive elements and activities, encouraging mothers and daughters to spend quality time together while enjoying Luisa’s delicious treats. This packaging not only captured the essence of the brand’s commitment to quality and care but also added an extra layer of love to the celebration.
Process
Creating an Engaging and Memorable Experience
To ensure that the packaging resonated with both mothers and daughters, we focused on crafting a design that was visually appealing and interactive. The packaging featured elements that were not only beautiful but also engaging, offering a shared experience that extended beyond the moment of unwrapping. We also developed complementary digital assets, including social media content and email templates, to enhance the campaign’s reach and ensure a consistent brand message across all channels. The result was a cohesive and memorable Mother’s Day experience that celebrated the special bond between mothers and daughters.
